PlantCareClub: houseplant care guides, tools and a gear shop
PlantCareClub is our own product: a houseplant care site with plant profiles, step-by-step guides, free diagnostic tools and a curated gear shop. Visitors can save their plants to a free My Garden account. We build and run all of it on Laravel.
- Project
- Content platform
- Our role
- Own product, end-to-end
- Platform
- Laravel
- Country
- Global
- Year
- 2026
The challenge
Plant advice is scattered and generic
People with a drooping monstera or yellow leaves usually find long blog posts that don't fit their light, pot or season. What they actually need is a care profile for their own plant and a quick way to work out what's wrong.
Advice and products need to match
Most plant problems end in "buy a grow light" or "change the soil". If the products sit somewhere else, the advice and the shopping drift apart. Recommendations had to come from the same guides, and affiliate links had to be clearly marked.
A reason to come back
Plant care is ongoing. A site that only answers one question gets one visit. Owners needed somewhere to keep their plants and notes, and seasonal reminders that bring them back.
Our approach
Structured plant data
The site runs on Laravel 12 with Blade, Tailwind CSS v4 and Alpine.js, with Redis and Horizon to run background jobs. Each plant is stored with details on light, watering, difficulty and pet safety. These details power the filters, collections such as pet-friendly or low-light plants, and a side-by-side compare for up to four plants.
Tools instead of articles
Nine free tools answer common questions directly: a plant quiz, light finder, pet safety checker, USDA zone finder, watering calculator, soil mix builder, seasonal calendar, symptom checker and pest guide. They sit next to care guides, problem pages, propagation guides and a Q&A section.
A shop tied to the advice
The shop groups products by need (light, air and food; pots, soil and display; care tools) and by problem, such as fungus gnats or overwatering. A "Build your kit" flow asks four questions and returns a short list. Every product links to Amazon through the site's own links. The page says clearly that these are affiliate links.
Screens
Inside PlantCareClub
How we delivered
From first brief to running in production
-
01
DevelopmentPlant data
Stored light, water, difficulty and pet-safety details for each plant to power filters, collections and compare.
Laravel 12FiltersCompare -
02
Interactive tools
DevelopmentBuilt nine free tools that answer care questions directly instead of sending people to long articles.
Watering calculatorSymptom checkerLight finder -
03
Gear shop & kits
CommerceGrouped products by need and by problem, added a four-question kit builder and disclosed affiliate links.
Amazon affiliateKit builderDisclosure -
04
My Garden accounts
ProductAdded free accounts for saving plants and notes, plus a seasonal newsletter.
Saved plantsCare notesNewsletter
Results
What is running today
A live care library
PlantCareClub is live with 75 plant profiles, 20 step-by-step care guides, 64 articles and troubleshooting pages, and 9 free interactive tools. Collections group plants for pets, beginners, low light, air purifying, bedrooms and bathrooms.
A shop that follows the guides
The shop lists 52 products across 13 categories, with starter kits, kits by plant and gift sets. Products can be filtered by need or by problem, and no price is shown on the site itself.
Accounts that bring people back
With a free My Garden account, owners can save plants, name them and add care notes. A newsletter sends seasonal reminders and care tips.
More work
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