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Real Estate Club Dubai: a property platform built on real data
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Real Estate Club Dubai: a property platform built on real data

Our own product. We built a Dubai property platform on Laravel. It has a service directory with 24 categories, a published method for its rankings, and calculators. A handover tracker pulls data from the Dubai Land Department registry. An AI advisor looks things up in our own database before it answers.

Project
Platform
Our role
Own product, end-to-end
Platform
Laravel + Livewire
Country
United Arab Emirates
Year
2026

The challenge

Dubai buyers piece together answers from sales material

International buyers, and people buying off-plan (before the building is finished), get most of their information from developer brochures and agency listings. Handover dates, fees and the quality of service providers are hard to check on your own. The official data sits in government registries that most people never open.

An AI assistant is only useful if it can't make things up

We wanted an assistant that could answer buyer questions and point people to real providers. A general chatbot would invent company names, fees and dates. Ours had to answer only from our own data and show its sources. It also had to stay cheap to run and hard to abuse on a public page.

Our approach

One Laravel app with well-organised data at its core

The platform runs on Laravel 12 with Blade, Livewire 4 and Alpine.js. Listings, categories, developers, projects, areas, rankings, reports and articles are each stored as their own records. So each one gets its own page, and the other features can look it up. Background jobs run on Horizon and Redis (the tools that run tasks behind the scenes). Scheduled jobs sync data, send digests and run health checks.

Registry data and rankings you can check

A small connector reads the Dubai Land Department open-data service. A sync job runs twice a week and saves a snapshot of each project. The handover tracker compares official building progress and expected dates with each developer's own timeline. When the registry reading changes, it emails people who are watching that building. Rankings use a published formula with 6 to 8 weighted public criteria, and every score has a source. Paid status is left out of the calculation.

An AI advisor that looks things up instead of guessing

Ask RECD is built on Prism PHP, so we can switch AI providers. The default is OpenAI gpt-4o-mini. The model can't answer freely. It uses eight tools that search our own database: content search, directory and ranking lookups, project assets, handover status, glossary, market data, calculators and sending an inquiry. Each tool returns source links, so the answer can cite them. Replies appear word by word as they are written. Every turn is logged with its token use (how much text the AI processed) and cost. Before any AI call, a guard layer runs honeypot, bot and signed-token checks to stop bots and fake requests. On top of that there are limits per IP address, a daily cap for the whole site and a daily spend limit.

Screens

Inside Real Estate Club Dubai

How we delivered

From first brief to running in production

  1. 01

    Development

    Data setup

    Set up listings, developers, projects, areas, rankings and articles as linked records, each with its own page.

    Laravel 12DirectoryRankings
  2. 02

    Registry sync

    Development

    Built a connector for Dubai Land Department open data and a twice-weekly sync. It feeds the handover tracker and the watch alerts.

    DLD open dataSchedulerHorizon
  3. 03

    Source-based advisor

    AI

    Launched an assistant that looks things up with tools, answers only from our own database and cites its sources. Replies stream in as they are written.

    Prism PHPTool callingCost guardrails

Growth over time

Since Jul 2025

Results

What is running today

A live platform with its own data

Real Estate Club Dubai is live with a service directory across 24 categories, profiles for 30 developers, 31 area guides, editorial rankings in 17 categories with a public methodology, and more than 15 calculators covering fees, mortgages, yields, visas and fit-out costs. The handover tracker refreshes from the Dubai Land Department registry twice a week.

An assistant that points to real records

Ask RECD answers Dubai property questions using the same records that power the site. It links to real articles, listings and project pages. It can also turn a conversation into a lead for a vetted specialist.

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