Syntask: A Laravel Marketing Site for a Logistics AI Startup
Syntask, a Finnish decision-intelligence startup for logistics, needed its website to match a sharper position. We replaced an Elementor WordPress site with a Laravel build: segment and use-case pages, a migrated blog, a custom admin for posts and leads, and one clear conversion path.
The challenge
A product that outgrew its category label
Syntask turns the operational data logistics teams already hold, such as port calls, invoices and TMS or Excel exports, into prioritized decisions labeled Verified, Inferred or Risk. The old website described it as analytics and dashboards, which placed it next to BI tools it was built to replace.
A page-builder site that could not keep up
The existing site ran on WordPress with Elementor. Copy, structure and a large blog were spread across page-builder layouts, which made a repositioning slow to execute and hard to keep consistent across every page.
Several buyer segments, one sales motion
Freight forwarders, 3PLs and brokers, shippers, ocean procurement teams and port or terminal operators each start from a different decision. The site had to speak to each of them while funnelling everyone into a single offer: a 90-day Proof of Value.
Our approach
Positioning-first information architecture
We rebuilt the site around the new brief: Platform, Solutions with four segment pages, Use Cases with four worked scenarios on real operational data, Security, About and Contact, plus the blog and legal pages. Sections the client had not yet supplied were rendered as visible placeholders instead of invented copy.
Laravel with content as code
Marketing copy lives in versioned PHP content classes, one source of truth with no page-builder drift. The database is kept for what actually changes: blog posts, leads, newsletter sign-ups and settings, managed through a custom admin panel built for the Syntask team.
Search and answer-engine readiness
Every page carries Organization, WebSite and SoftwareApplication structured data, with BreadcrumbList on inner pages, Article markup on posts and ContactPage on contact. An XML sitemap, a robots.txt that keeps app surfaces out of the index, and an llms.txt summary for AI answer engines ship with it. Retired URLs from the old site 301 to their closest surviving page.
One conversion path, privacy by default
All primary calls to action lead to a Proof of Value request form with segment selection and honeypot spam protection, plus a newsletter sign-up in the footer. GA4 runs behind a cookie consent banner, in line with the GDPR posture the product itself promises.
How we delivered
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1
Positioning and architecture
DesignTranslated the client brief into a seven-page structure plus blog, built around decision intelligence rather than analytics.
Information architecture Segment mapping Copy placement -
2
Laravel build
DevelopmentBuilt the site in Laravel with Livewire and Alpine.js, keeping marketing copy in versioned content classes.
Laravel 13 Tailwind CSS 4 Content as code -
3
Blog and admin
ContentMigrated the blog, fixed broken slugs and built a custom admin for posts, leads and settings.
120+ articles Custom admin Lead inbox -
4
SEO and compliance
IntegrationAdded structured data, sitemap, robots rules, llms.txt, consent-gated GA4 and legal pages including a DPA.
Schema.org llms.txt Consent mode -
5
Cutover
LaunchMoved the production domain from WordPress to the Laravel build with 301 redirects for retired URLs.
301 redirects Cloudflare Domain cutover
Results
A site that says what the product is
syntask.co now presents Syntask as a decision-intelligence layer for logistics operations, with the Verified, Inferred and Risk model, segment pages and use cases on real, publicly verifiable data. The homepage leads with that position rather than with dashboards.
Content the team can run
The migrated blog and newsroom hold more than 120 articles across 10 categories, published and edited from the custom admin. Leads from the Proof of Value form land in the same system, so marketing and sales work from one place.
A clean cutover from WordPress
The Laravel build replaced the Elementor site on the production domain behind Cloudflare, with legacy URLs redirected so existing links and search equity carry over.
