Syntask: A Laravel Marketing Site for a Logistics AI Startup

A product that outgrew its label

Syntask takes the operating data logistics teams already have, such as port calls, invoices and TMS (transport management system) or Excel exports. It turns that data into ranked decisions, each labeled Verified, Inferred or Risk. The old website described it as analytics and dashboards. That put it next to the BI reporting tools it was built to replace.

A page-builder site that could not keep up

The old site ran on WordPress with Elementor. Copy, structure and a large blog were spread across page-builder layouts. That made a change of positioning slow to roll out and hard to keep consistent on every page.

Several buyer groups, one sales process

Freight forwarders, 3PLs (outsourced logistics companies) and brokers, shippers, ocean procurement teams and port or terminal operators each start from a different decision. The site had to speak to each of them, then lead everyone to one offer: a 90-day Proof of Value.

Site structure built around the new positioning

We rebuilt the site around the new brief. It has Platform, Solutions with four pages for buyer groups, Use Cases with four worked examples on real operating data, Security, About and Contact, plus the blog and legal pages. Where the client had not yet sent copy, we showed clear placeholders instead of making text up.

Laravel, with the copy kept in code

Marketing copy lives in PHP content classes, and every change to them is tracked. There is one source of truth, so pages don't drift apart the way they do in a page builder. The database holds what really changes: blog posts, leads, newsletter sign-ups and settings. The Syntask team manages these in a custom admin panel we built for them.

Ready for search engines and AI answer tools

Every page has Organization, WebSite and SoftwareApplication structured data (labels that help search engines read the page). Inner pages add BreadcrumbList, posts add Article markup and the contact page adds ContactPage. The site also has an XML sitemap and a robots.txt that keeps app pages out of search results. An llms.txt file gives AI answer engines a summary of the site. Old URLs from the previous site 301-redirect to the closest page that still exists.

One path to a sale, private by default

All main buttons lead to a Proof of Value request form. Visitors pick their segment, and a honeypot field blocks spam. There is also a newsletter sign-up in the footer. GA4 only runs after cookie consent, in line with the GDPR promises the product itself makes.