We build and run the software behind property sales: launch sites for new projects, enquiries that reach one agent, and listing sites that stay right when the feed changes.
We run our own property platform, so these are edge cases we live with every week.
Built and run by us
Where property teams start with us
Each is a fixed-scope first step: a sales site before your launch, every paid lead to one agent, or a listing site that stops breaking when the feed changes.
Paying for portal leads nobody calls back? Every enquiry routed to one agent, with its listing and source.
Launching a project? A sales site with floor plans, payment plan and an enquiry on every page, live before launch day.
Listing site breaks every time the feed changes? We take it over, fix the feed and keep it right every month.
What we fix for property businesses
“Launch is in six weeks and we still have no project site.”
A sales site with floor plans, the payment plan and an enquiry on every page, planned back from launch day and kept right as units sell.
“We pay for portal leads, and half never get a call back.”
Portal, ad and site leads routed to one agent, with the listing and the source, in the CRM you already use. A manager is alerted when nobody calls back.
“The listing feed broke the site again.”
We take the site over, rebuild the import so a feed change no longer breaks it, and check listings, prices and forms every month.
What we already know
We own and run a property platform in Dubai, so these are edge cases we live with, not research for a pitch.
Learned running Real Estate Club Dubai
In Dubai, the Land Department transfer fee is 4% of the price, and off-plan buyers pay it at registration (Oqood). Add agency, trustee, mortgage and service charges, and the true cost differs a lot from the list price.
Off-plan buyers compare the deposit, the instalments and the handover payment before anything else. A plan shown in plain numbers answers the first question every buyer asks.
Before anything is built
In regulated markets such as Dubai, adverts need a permit and a licensed broker, and each portal has its own listing rules. We plan for both, so listings are not rejected, duplicated or out of date.
Where AI fits a property business
Answers from your own records
Where AI helps
Where it does not
An AI estimate of what a property is worth or will yield is never a promise to a buyer.
A starting point for a professional.
Where it does not
An AI with no link to your data will invent company names, fees and dates.
Look-ups in your own database.
What changes
Floor plans, the payment plan and an enquiry on every page, live before launch day.
Portal, ad and site leads routed to one agent, with the listing and the source.
A feed that no longer breaks the site, with prices, status and forms checked every month.
In production
Bigger builds & related applications
Listings, calculators and handover data, built in phases and run by us.
Answers about fees and handover dates from your own records.
iOS and Android apps on the same backend as your website.
A bigger idea turned into a fixed scope and price before code.
FAQ
Tell us where your leads come from and what happens after the first message. You will talk to an engineer, not a salesperson.
Step 1 of 2
Two quick steps: what is going on, then where to send our reply. An engineer reads it and tells you honestly if we are not the right fit.
Which of these is closest?
Two steps. We ask for an email on the next one.
An engineer reads it and usually answers the same working day. In the meantime, feel free to explore.
Cookies
Before you go — have a system that's stuck, or needs AI?
We build what's missing, add AI where it really helps, and keep it all running.
