Your store runs on WordPress. It can stay there and still get AI.
AI studios will not touch WordPress, and most WordPress shops cannot build AI. We do both, on more than a decade of WordPress work. We fix, extend and run the store you already have, then add AI where it takes work off your team.
Who this is for, and who it is not.
A good fit if
- WooCommerce takes real revenue and every plugin update feels like a risk to checkout.
- Your team re-keys orders, stock or invoices between WooCommerce and an ERP, accounting or shipping system.
- Product descriptions, translations and support replies take hours your team does not have.
- The site was built by someone else, has slowed down or has been hacked, and nobody wants to open it.
Probably not the right call if
- You need a simple site from a theme and a page builder; a WordPress freelancer will do it for less.
- Your order volume or pricing logic has outgrown WooCommerce, and bending it costs more than moving.
- You want AI-written product pages published to the live store without anyone reviewing them.
What changes for your team.
Updates stop being an event
Core, WooCommerce and plugin updates go through staging and checkout tests first. A release no longer means watching orders come in all evening.
Orders reach your other systems on their own
Orders, stock and invoices move between the store, your ERP, your accounting and your carriers through queued sync. When something fails, someone is told instead of a spreadsheet quietly going stale.
Catalogue work becomes review work
Your team approves drafted descriptions, attributes and translations instead of writing each one. Support starts from the actual order, not a search through the admin.
The parts that make it hold up in production.
Custom plugins and blocks
Business logic moved out of theme files and plugin sprawl into versioned plugins and Gutenberg blocks we write and test. Editors get blocks that fit the content rather than a page builder they fight.
Checkout, performance and HPOS
Slow queries, bloated options, heavy scripts and caching rules found and fixed in code. We check extensions for HPOS compatibility, migrate order storage, and move to the block checkout only when your gateways support it.
ERP, accounting and shipping integrations
Sync with ERPs, accounting, carriers and marketplaces over the WooCommerce REST API, webhooks and Action Scheduler queues. Every job logs, retries and alerts, so a failed invoice is visible rather than missing.
Hardening and recovery after a hack
We clean compromised sites, close the way in, rotate credentials and restore from a known-good state. Then least-privilege accounts, a firewall, file integrity checks and backups we have actually restored.
AI inside the admin
Product descriptions, attributes and translations drafted from your own catalogue data and queued in the admin for approval. Nothing the model writes reaches the storefront until a person accepts it.
Support answers from order data
Answers to order-status and product questions built from live WooCommerce data, not from the model's memory. It sees only that customer's orders and hands over to a person when it is unsure.
AI and integrations sit beside WooCommerce, not inside its core.
We extend WordPress through plugins, hooks and the REST API, never by editing core or third-party plugin files. Model calls run as background jobs, so a slow AI provider cannot slow down checkout.
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Where people use it L4Storefront Checkout WP admin Support inbox
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What we add L3Custom plugins Gutenberg blocks AI drafting Support assistant
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How it connects L2REST API Webhooks Action Scheduler Model APIs
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What you already run L1WooCommerce orders Product catalogue ERP and accounting Carriers Marketplaces
From first call to running in production.
Each step ends in something you can look at. Scope grows after something is live, not before.
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01
Review the store as it is
We read the theme, plugins, database and server, and list what is slow, exposed or blocking updates. You get written findings before any build is quoted.
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02
Staging and Git before changes
We set up a staging copy with realistic product and order data, and deployment from a Git repository you own. Nobody edits the live store directly again.
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03
Ship in small, tested releases
Fixes, integrations and AI features go live one at a time, each tested against checkout, payments and order emails. New integrations run beside the manual process until the numbers match.
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04
Keep it updated and watched
Updates tested on staging, uptime and error monitoring, backups and security patching. We also track AI usage costs and output quality as the catalogue changes.
Published prices, fixed before we start.
€1,000
delivered within a week
We read the system you already have and tell you what is actually wrong with it, what it would take to fix, and what it would cost.
€5,000 – €20,000
typical project
Fixed scope, fixed price, agreed before anyone writes code. Most of what we do sits in this band.
from €750
per month
We take the system over and keep it alive. This is the part most people discover they needed about six months after launch.
What moves the price for WordPress & WooCommerce
- How many plugins and how much existing custom code have to be understood before anything is changed safely.
- The number of outside systems to connect, and whether each offers a usable API or only file exports.
- Whether order data has to be migrated to HPOS, and whether incompatible extensions need replacing first.
- How many products and languages the AI work covers, and how much review workflow the team needs around it.
What we work with
Questions we get asked.
Usually not. WooCommerce has a REST API, webhooks and a background job queue, which is what an AI feature needs to read catalogue and order data and write drafts back. We recommend moving only when the platform blocks the business, such as pricing or order logic it cannot model cleanly. If that is your situation, the review will say so.
Only what a feature needs, sent from your server with API keys your business owns. Product drafting uses catalogue data, not customer records, and support answers look up orders only for the verified customer asking. We use model providers under API terms where your data is not used for training, and the code and prompts live in your repository.
High-Performance Order Storage has been the default for new WooCommerce installs since version 8.2, but existing stores are not switched automatically. It is worth doing, but only once every plugin that touches orders is compatible. We check each one, run the migration with sync enabled on staging, and switch the live store once orders, reports and integrations behave the same.
Only when there is a reason a normal theme cannot meet, such as one catalogue feeding a mobile app and several storefronts. Headless adds a second application to host and maintain, and many WooCommerce extensions stop working on the front end. For most stores, a well-built theme with proper caching is quicker to ship and cheaper to run.
We do, on a monthly Run plan, or we hand over to your team with documentation. Run covers WordPress, WooCommerce, plugin and PHP updates tested on staging first, backups we test by restoring, security monitoring and the small changes a store needs each month. Either way, the code has been in your repository since the first commit.
