Spreadsheets and a messaging app are running the business.
Bookings and payments live in a sheet, a group chat and one person's memory, and that person cannot take a week off.
When the software does not exist yet, we design it, build it and run it.
For a platform, portal, marketplace, store or mobile app that no ready-made tool fits. One senior team designs and builds it at a fixed price, in a code repository you own, and stays on to run it.
First step
Free technical call · then buy, connect or build
If Shopify or a ready-made booking tool does the job, we say so. Custom software is only worth its long-term cost where your way of working sets you apart.
Buy before you build
2018
Building and running live software since
7
Kinds of software we design, build and run
3
Cities: Istanbul, Amsterdam and Miami
1
Set of code for both iOS and Android, with Expo
Where this usually starts
A sheet, a group chat, one person's memory
Off-the-shelf software almost fits.
The online tool misses the part that makes you different: a pricing rule, an approval step, a second kind of user. You pay per user and work around it every day.
What walks in
What people usually tell us before a build, and what we build for each
01 / 06
01
“WhatsApp, a spreadsheet and one person's memory run the business.”
One system where each person sees their own view. Work is entered once and reported from the same place.
02
“No-shows, double bookings and no way to book online.”
Booking built around what is really free (chairs, bays, clinicians, dates), with deposits where needed.
Seen in: Events & Tourism
03
“Follow-ups depend on someone remembering.”
Write the rule down once, such as when a patient is due back, and let the system send a reminder or flag it.
04
“Buyers have to email us for every spec and quote.”
Specs and certificates stored as proper product data, and a quote form that asks for everything needed to price the order.
05
“Other sellers want to sell through our site.”
Before any code, we plan how sellers sign up, how their orders are split and how they get paid.
06
“Nobody finds the site, or it hides what buyers need.”
Put menus, cases and calculators into pages search engines and AI answers can read.
What we build
Seven kinds of software we design, build and run
Custom Platforms & Portals
Systems for several kinds of users, each with the right access and a record of who changed what. Connected to your accounting, CRM or ERP.
Marketplaces
Platforms for sellers and buyers, with sign-up for both sides, fast search, reviews, content checks and split payments.
Booking & Reservations
Availability, deposits, cancellations and reminders, built around what you really have free.
B2B Catalogs & Quoting
Catalogues in several languages, with specs and certificates. They end in a quote request sent to the right person, not a shopping cart.
Dashboards & Reporting
One view-only screen with the numbers you already have, pulled in from the systems that hold them.
Mobile Apps
iOS and Android from one set of Expo and React Native code. App store approval, push notifications and offline use are included.
Websites and Stores
Company sites in several languages, plus WordPress and WooCommerce plugins, checkout and links to your other systems.
Not sure yet?
Discovery
We learn how your business runs before anyone writes code, and say whether to buy, connect or build.
Start HereWhat we build with
Laravel / PHP 8.4
Livewire
Alpine
Tailwind
MySQL
Redis
Laravel Horizon
Meilisearch
Expo / React Native
Next.js / TypeScript
WordPress, WooCommerce, Dokan
Stripe, PayPal, iyzico, Adobe Sign
DigitalOcean, Cloudflare
How a job starts here
First we check whether to build at all
Start: What You Bring Us
On the free technical call we ask how the work runs today, who the users are, and which systems the new one must connect to.
Check: Buy, Connect or Build
We check whether an existing tool already does the job, and what data your accounting or ERP system can share. If a subscription fits, nothing gets built.
The path
Free technical call → System review → fixed-scope Build → monthly Run.
Build: a Fixed Scope and Price
The plan becomes a written scope and a fixed price. New products can start with one complete process, start to finish.
Finish: What You Keep
A live system with your data moved in, in a code repository and hosting accounts in your name. The rights to the code pass to you as the work is paid.
How we work
Four stages, each with one rule that keeps the build worth its cost and keeps it yours
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01 · Scope
The rule
Buy Before You Build
A written scope and a fixed price before any code. If Shopify or a ready-made booking tool does the job, we say so. Custom software is only worth its cost where your way of working sets you apart.
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02 · Design
The rule
Design and Engineering in One Team
The people who will build the screens also design them, while changes are still cheap. That includes the awkward cases: the empty list, the failed payment, the user without access.
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03 · Build
The rule
A Stack Another Team Could Take Over
Built in small steps on real servers, and visible on a private test site the whole time. Automatic code checks run from the first week.
LaravelMySQLRedisExpoPHPStan / LarastanPint -
04 · Run
The rule
The Same Engineers, No Lock-In
Launch, moving your data and the first busy weeks, all by the same engineers. The code is yours, so staying with us is a choice.
In production
Built, launched and still running
FAQ
Questions people ask before a custom build
The price is fixed before any code is written. It depends on how many kinds of users there are, which systems it connects to, payments, and whether you need a mobile app. Current prices are on our pricing page.
The delivery date is written down with the scope and the price. The fastest way to go live is to start with one complete process, start to finish.
Use the ready-made tool if it fits. Build your own when the tool forces daily workarounds, or cannot follow the way of working that sets you apart.
Cross-platform, with Expo and React Native: one set of code for both iOS and Android. If your app needs deep phone-specific (native) work, we say so first.
You do. The code repository and hosting accounts are in your name, and the rights to the code (IP) pass to you as the work is paid. You stay with us by choice, not because you are locked in.
Need software that does not exist yet?
Tell us who will use it and what it has to replace. One senior team designs, builds and runs it, in a code repository you own.
Step 1 of 2
Tell us what is going on
Two quick steps: what is going on, then where to send our reply. An engineer reads it and tells you honestly if we are not the right fit.
Which of these is closest?
Two steps. We ask for an email on the next one.
Message sent
An engineer reads it and usually answers the same working day. In the meantime, feel free to explore.
Cookies
Before you go — have a system that's stuck, or needs AI?
We build what's missing, add AI where it really helps, and keep it all running.