Moral Rating Agency: A Searchable Ledger of Corporate Responses to the Invasion of Ukraine
A WordPress site for the Moral Rating Agency, which rates how the world's largest companies responded to Russia's invasion of Ukraine. Its centre is the Indelible Ledger: 700+ company and brand entries, each with a five-dimension rating, a verdict and a searchable, sortable listing.
- Project
- Research and ratings website
- Our role
- WordPress site build
- Platform
- WordPress
- Year
- 2022
The challenge
Ratings that have to show their working
Each rating combines five scores (Degree, Speed, Attitude, Exposure and Power) through a published formula. Visitors, journalists and investors needed to see the score, the reasoning and the date it was set, not just a number.
Hundreds of companies, one page
The ledger covers parent companies and their brands. People arrive looking for one name, or want to compare the best and worst, so the list had to be searchable and sortable.
Our approach
Each company as its own entry
Each company is its own entry in WordPress, and the moral rating labels are kept as a second type of entry. A company entry holds its scores, related brands, nationality, announcement date and verdict. The home page shows them as rating cards. An info button on each card shows the formula and the result.
Search and ten sort orders
A search box finds companies and brands, and a sort menu orders the ledger alphabetically, by revenue, worst or best first, by nationality, or by any of the five dimensions.
The method beside the data
Thirteen menu sections explain the project, the thinking and method behind the ratings, the moral algorithm, a glossary (the lexicon) and news. So every score links back to how it was made.
Screens
Inside Moral Rating Agency
How we delivered
From first brief to running in production
-
01
ContentCompany entries
Set up each company entry with its scores, brands, dates and verdict.
Companies post typeRating labels5 scores -
02
Ledger cards
DevelopmentShowed each entry as a card with its score, label and reasoning.
Rating cardsFormula pop-upVerdicts -
03
Search & sorting
DevelopmentAdded search by company or brand and ten ways to order the ledger.
Search10 sort orders -
04
Method pages
LaunchBuilt the pages that explain how every rating is made.
MethodologyMoral algorithmLexicon
Results
What is running today
A ledger that keeps growing
The ledger now lists 700+ company and brand entries, each with its five scores, verdict and the date it was rated.
Maintained by the client
New companies and re-ratings are added as entries in the WordPress admin, without touching the templates.
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