Mini Moca Sweden: A Bilingual Website for a Handmade Baby Shoe Brand
Mini Moca Sweden makes soft leather shoes and slippers for babies and young children. We built its Swedish and English website on WordPress, with a product catalogue organised by collection, a size guide, care and delivery FAQs and pages for resellers and sustainability.
- Project
- Children's shoe brand website
- Our role
- WordPress e-commerce build
- Platform
- WordPress
- Country
- Sweden
- Year
- 2024
The challenge
A small brand with a strong story
Mini Moca started from a parent's need for comfortable, natural shoes for their own children. Every pair is handmade from sheepskin and wool in the brand's own studio, and the website had to carry that story as clearly as the products.
Two languages, one catalogue
The brand sells in Sweden but also speaks to international visitors. The client's content sheet set out every heading, button and page in Swedish and English, and both versions had to stay in step.
Our approach
A simple structure around the range
We kept the main navigation short (Home, Shop, About, Contact) and split the range into Baby, Junior and Accessories, with the baby shoes grouped by model, such as Hunter, Astro, Puff, Ballerina and Moca Gentle. Each model is offered in several colours and sizes.
Answers before questions
A FAQ covers care and washing, sizing, where the shoes are made, payment through Klarna, complaints and delivery times, next to a size guide, a contact form, and pages for resellers, sustainability, terms and privacy.
Screens
Inside Mini Moca Sweden
How we delivered
From first brief to running in production
-
01
ContentBilingual content map
Turned the client's translation sheet into one page structure in Swedish and English.
SwedishEnglishNavigation -
02
Catalogue by collection
DevelopmentOrganised the shoes by model, colour and size, with accessories in their own section.
BabyJuniorAccessories -
03
Help pages
ContentAdded the size guide, care and delivery FAQs, reseller, sustainability and policy pages.
Size guideFAQResellers
Results
What is running today
The brand's own shop window
The site presents the full range in the brand's warm, natural photography, with each collection on its own page and the size guide one click away from every product.
Ready for two audiences
Shoppers in Sweden and abroad get the same pages in their language, and retailers have a clear route to become resellers.
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