Larry: A Trilingual WordPress Site for a Home Care Sensor System

A sensitive product that is easy to misread

Larry puts battery-powered indoor sensors and an emergency button in the home of someone living alone. It sends instant alerts to relatives through a smartphone app. Buyers are adult children and care services. Their first questions are about privacy, and whether this is just another emergency call button.

The site had to explain the difference clearly. Larry works in the background. It detects falls, long periods without movement and changes in routine, with no cameras or microphones. It can also run next to an existing emergency call system.

Three markets from day one

The company focuses on the EU and processes data in Frankfurt. It serves German and Turkish speakers as well as English speakers. Every page, including legal pages that German law requires, had to exist in all three languages.

One long page built around buyer questions

The homepage explains the product in the order a worried relative thinks. It starts with what Larry is and how it keeps someone connected without watching them. Then it lists the benefits for the person being cared for and, separately, for the caregiver. Next come the behavior trends the app shows over weeks and months, and the product highlights. Overview and installation videos play right on the page.

An FAQ that handles the objections

An FAQ section, which the menu can jump to, answers the common questions. It covers how the system works, who it suits and how it differs from an emergency call system. It also covers privacy, where data is stored, what installation needs, pets and where to buy. So sales talks do not have to start from zero.

Trilingual WordPress with Polylang

We built the site on WordPress with Elementor and the StratusX theme, customized through a child theme. Polylang runs the English, German and Turkish versions, with hreflang tags and a language switch in the header. The German version has its own Impressum (legal notice) and Datenschutz (privacy) pages.

Simple contact and distribution paths

A Contact Form 7 form, protected by hCaptcha against spam, handles enquiries. A cookie consent banner covers EU rules. A distributors page points buyers to the Amazon listing for the sensor kit.