Limex Electric: A Bilingual Lighting Supply Site and Brand Line Card

A distributor's value is its brand portfolio

Limex supplies and specifies lighting, lighting control and emergency lighting products for commercial and government projects. What it really sells is access to a long list of manufacturers. So the site had to show the more than a hundred brands it represents in a way contractors and designers can scan by category.

Technical services that are hard to explain on one page

Budget estimates, managing specifications, and preparing RFI/RFDC and submittal documents (the formal questions and approval files on a building project) are the work Limex does for a project. These needed their own pages, next to the application areas (office, street, tunnel, facade, sport and others) that buyers search by.

Two languages, one team to maintain it

The company works with Turkish clients and international manufacturers, so every page had to exist in English and Turkish. A small team also had to be able to add brands and edit text without a developer.

Theme-based WordPress build

We built the site on WordPress with Elementor, using the Transmax corporate theme customised through a child theme. Header and footer are shared Elementor templates, so layout changes are made once and apply across every page.

Each brand is an entry, not a fixed list

Each brand is its own post, with a name, category and short company description. It uses the theme's team post type, grouped into categories. The Line Card page lists the brands in three tabs (Lighting Product, Lighting Control and Emergency Lighting brands). Adding a brand only takes one new post.

A quote form on every brand page

Every brand page ends with a Contact Form 7 quote request. It asks for name, company, email, phone and the product or service needed. So each enquiry arrives already linked to a manufacturer. The contact page has a general form and a map. Akismet's hidden honeypot fields filter out spam.

English and Turkish with Polylang

Polylang serves /en/ and /tr/ versions of all pages and brand entries. It sets hreflang tags, including x-default, so search engines know each page's language. It also sends visitors from the main domain to their browser's language. WordPress itself creates an XML sitemap for each language.