Kabin: Brand Identity for an AI Fashion App
We created the brand identity for Kabin, an AI fashion app. It has a K mark built from three colours, a gradient palette, a type system and the items the brand appears on, from business cards and letterhead to email templates and social banners.
- Project
- Corporate identity
- Our role
- Corporate identity
- Platform
- Branding
- Country
- Turkey
- Year
- 2025
The challenge
Fashion that reads as technology
Kabin needed an identity that felt like fashion but read as a dependable technology product, and stayed friendly and approachable across the app, its emails and its social channels.
Our approach
A K mark in three colours
After several logo studies we settled on a K built from magenta for fashion, blue for technology and yellow for accessibility, shown in colourful, dark and light versions with matching favicons. A gradient that runs through all three colours carries the mark onto wallpapers and banners.
A style guide and its applications
The style guide sets the logo rules, the main, neutral and support colours and the type scale (the set of text sizes). We applied it to business cards, an A4 letterhead and cover, email signatures, templates for the emails the app sends automatically, LinkedIn and YouTube banners and a desktop wallpaper.
Screens
Inside Kabin
How we delivered
From brief to design handover
-
01
BrandLogo studies
Explored logo directions and finalised a three-colour K mark in colourful, dark and light versions.
K markFavicons -
02
Style guide
BrandSet the colours, gradient and text sizes in one style guide.
ColoursTypography -
03
Applications
BrandApplied the identity to cards, letterhead, signatures, emails, banners and wallpaper.
StationeryEmailsBanners
Results
What we delivered
One identity, ready to use
Kabin received the complete logo kit, the style guide and every application file, so the app, its emails and its social channels share one look.
More work
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Hexagon Studio
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