BiKoleksiyon: A Photo-Based Offer Site for Collectibles Buyers
We built the website for BiKoleksiyon, a Turkish buyer of old coins, medals, stamps, records, books, paintings and antiques. The WordPress site runs on the Listeo directory theme. Sellers pick a category, upload photos of their items and ask the buying team for a price.
- Project
- Lead-generation website
- Our role
- Website build
- Platform
- WordPress
- Country
- Türkiye
- Year
- 2021
The challenge
Buying, not selling
BiKoleksiyon buys collections from the public: Ottoman and Republic-era coins and banknotes, medals, stamps and covers, records, old books and documents, paintings, calligraphy and antique objects. The site's job is the opposite of a shop. It has to get people who own something old to send it in for a valuation.
An item is hard to price from a text message
The buying team needs to see the item before quoting. When a request arrives as one line of text, the team has to go back and forth asking for photos. The site had to collect contact details, the item category and photos in one step.
Many item types, one team
Sellers think in specific terms (an Ottoman copper coin, a 45 rpm record, a postcard), not in broad categories. Each type needed its own page. That page explains what the team buys and leads to the same offer form.
Our approach
A directory theme used as a category structure
We built on WordPress with the Listeo directory theme, changed through a child theme, and laid out the pages in Elementor. A directory theme normally lists other businesses. Here, its listings hold BiKoleksiyon's own item types instead. There are six categories (coins and medals, antiques, paintings and calligraphy, books and documents, records, stamps and covers) each with item-type pages under it.
Photo upload in the offer form
The main "Fiyat Al" (get a price) form is built with Contact Form 7. It asks for name, phone, email, a category (numismatics, ephemera, philately, antiques, art) and a description. Sellers can upload images in JPG or PNG only. Each item-type page has its own upload form, so a seller can ask for an offer from the page they landed on.
Three steps on the homepage
The homepage explains the process in three steps (pick a category, fill in the form with photos, get a valuation). It then lists the categories and answers common questions: what BiKoleksiyon buys, how pricing works and what counts as an antique.
Direct contact and content
A floating WhatsApp chat button, the phone number and an email address sit on every page, alongside a contact form. A blog of collecting guides (coins, medals, stamps, records, painters) helps the site show up in search. Yoast SEO provides the XML sitemaps and Organization, WebSite and breadcrumb schema (labels that help search engines read the site).
Screens
Inside BiKoleksiyon
How we delivered
From first brief to running in production
-
01
ContentCategory & item-type mapping
Grouped the items BiKoleksiyon buys into six categories and item-type pages under each.
6 categoriesItem typesPage map -
02
Listeo & Elementor build
DevelopmentBuilt the site on the Listeo directory theme with a child theme and Elementor layouts, using listings for item types.
ListeoChild themeElementor -
03
Photo-upload offer forms
IntegrationSet up Contact Form 7 offer forms with category selection and JPG/PNG uploads on the price page and item pages.
Contact Form 7Image uploadCategory select -
04
Contact channels
IntegrationAdded a floating WhatsApp chat button, phone, email and a contact form to every page.
WhatsApp chatContact formPhone & email -
05
SEO, caching & analytics
LaunchSet up Yoast sitemaps and schema, page caching for faster loading and Google Analytics before launch.
Yoast SEOWP Fastest CacheGA4
Results
What is running today
One offer flow for every item type
Every category and item-type page leads to a form that collects photos and contact details. So the buying team gets enough to make a first valuation, without asking for pictures later.
A structure that grows with new item types
New item types are added as listings in the admin, under an existing category. No new templates are needed. The listing sitemap currently has 37 item-type pages across the six categories.
Search-ready content
The site has category pages, item-type pages and collecting guides. All of them are in the XML sitemaps, with titles and meta descriptions set through Yoast.
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