ArgePLM: A Bilingual Site for a PLM and CAD Software Partner

A deep product portfolio

ArgePLM sells and sets up a large range of engineering software: design, simulation, manufacturing, data management and quality tools, each with its own modules. Buyers needed to find the right product without knowing its brand name first.

Selling by industry and by problem

Customers come from aerospace, automotive, energy, construction and other sectors, and think in terms of problems, such as managing design changes or bills of materials (parts lists). The site had to offer three ways in: by industry, by solution and by product.

Services beyond licences

Consulting, training, ERP and PLM integration, PLM adaptation and custom software development are a large part of the business, and each had to be explained with its own contact route.

Three navigation paths

We structured the menu around Industries, Our Solutions, Products and Our Services, with a top bar for About, News, a magazine page, webinars and contact. Each of the 10 industries, each PLM and CAD solution and each product family has its own page.

WordPress with a dedicated theme

The site runs on a dedicated ArgePLM theme with a matching core plugin and is built in WPBakery Page Builder, with a Slider Revolution banner at the top of the homepage. Homepage blocks lead to industry pages, product pages and the latest news.

Leads through a demo request

A Contact Form 7 demo form asks for name, email and company and lets the visitor pick the product family they want to see. A form add-on shows extra fields only when they are needed. Popup Maker is set up for pop-up forms, and each service on the services page lists its own contact address.

English and Turkish with Polylang

Polylang serves English and Turkish versions of the pages, with a language switcher in the main menu. Hreflang tags tell search engines which language each page is in.