Tenekecioğlu: A Bilingual WordPress Site for a Nail and Steel Exporter

Three businesses under one family name

Tenekecioğlu is a family group from the Alaşehir and Manisa area. Under the TNK brand it makes collated and bulk nails for export, mainly to the US. It trades steel raw materials such as pig iron, billets, wire rod, steel plate and coal. It has also moved into making electricity with solar plants. The website had to present a factory, a trading desk and an energy investor without confusing any of them.

Buyers abroad check credentials first

Foreign buyers and purchasing teams want to see product specifications, ISO certification and corporate policies before they ask for a quote. Most of them read English.

A product page for each line

Every nail type (bulk, common, duplex, wire-collated, plastic-strip framing nails and wire products) and every raw material has its own page, built as portfolio entries. Each page describes the product and ends with a quote request block giving the phone number and email.

Navigation by business line

A large drop-down menu splits the site into Corporate, Nails, Sectors and Products. A nail buyer and a steel buyer each reach their section in one click. The Sectors area covers industry and trade and electricity generation.

Credentials in the open

The Corporate page links the ISO 9001, ISO 14001, ISO 45001 and ISO 10002 certificates as PDFs, next to the profit distribution, occupational health and safety, personal data protection and social responsibility policies.

Two languages and a contact form on every page

Polylang serves Turkish and English versions with hreflang tags. On every page, a Contact Form 7 inquiry form opens in a pop-up window. The contact page also has a Google map.