Platinflex: A Product and Applications Site for a Metal Hose Maker
Platinflex is an Istanbul company that makes corrugated (ribbed) flexible metal hoses. They are used for gas, HVAC (heating and cooling), fire protection, rail, marine and power engineering. We built its English-language WordPress site. It covers product lines, the industries that use them, compliance documents and an inquiry form for business (B2B) buyers.
- Project
- Industrial manufacturer website
- Our role
- Website build
- Platform
- WordPress
- Country
- Türkiye
- Year
- 2023
The challenge
A technical product range for engineering buyers
Platinflex makes corrugated flexible metal hoses and hose assemblies. The range includes EN 14800 and EN 15266 gas hoses, sprinkler, solar, vibration, boiler, fan coil and industrial hoses, plus custom assemblies. Its buyers are installers, OEMs (makers who build the hoses into their own products) and purchasing teams. Before they ask for a quote, they need to know the standards, the sizes and where each hose fits.
One product, many industries
The same hose families serve power engineering, HVAC, fire protection, rail, marine and shipbuilding, and chemical plants. The site had to let a visitor come in by product or by sector and still land on the right information.
Proof of quality for industrial procurement
Industrial buyers check a supplier's certificates and policies first. Platinflex needed its ISO certificates, quality policy and corporate governance documents to be public and easy to find.
Our approach
Products and applications as two entry points
We built the site around two sections. Products has a page for each hose family (8 in total). Applications has a page for each sector (6 in total). The homepage links to both. It has short sector summaries and a slider that presents the range through safety, transport, performance and renewable energy.
Product pages built around specifications
Each product page groups its versions together. For each one, it shows the standard it meets, how it is made, its advantages, where it is used and the sizes available. For example, EN 15266 CSST gas pipe comes in DN15 to DN32. Reusable Elementor templates keep these blocks consistent across product lines.
Compliance and governance in one place
Under About we published a Quality and QA page and six policy pages: quality, environmental, occupational health and safety, working conditions and human rights, corporate ethics and code of conduct. ISO 9001, ISO 14001 and ISO 45001 certificates are linked as downloadable PDFs.
Inquiries routed by topic
The contact page lists the Istanbul head office and the factory lines. It shows a Google Map and a Contact Form 7 form protected by reCAPTCHA. In the form, visitors choose a subject: technical support, pricing, sales, collaboration or job applications. This helps the team sort messages. A Know How section and a news blog carry the longer technical content.
Screens
Inside Platinflex
How we delivered
From first brief to running in production
-
01
DesignSite structure
We split the range into product-line pages and sector pages so visitors can enter by hose type or by industry.
ProductsApplicationsNavigation -
02
Theme & templates
DevelopmentWe set up the Manufaktur Solutions theme through a child theme, with Elementor templates for repeatable product blocks.
Child themeElementor templatesSlider Revolution -
03
Technical content
ContentWe loaded product specifications, standards, sizes, sector pages and the Know How section in English.
EN 14800 / EN 15266Sector pagesKnow How -
04
Compliance & contact
IntegrationWe published the ISO certificates and policy pages and built a contact form that sorts messages by topic, with reCAPTCHA and a map.
ISO PDFsContact Form 7Google Maps -
05
SEO & launch
LaunchWe configured All in One SEO, Google Site Kit, cookie consent and LiteSpeed caching before launch.
AIOSEOSite KitLiteSpeed Cache
Results
What is running today
A reference site for the engineers who choose products
The live site covers 8 product lines and 6 application sectors, each with its own page. It also has a Know How page and a blog of 27 technical articles. Topics include metal hoses versus copper pipe and vibration hoses for compressors.
Documents buyers ask for, already public
Purchasing teams can download the ISO 9001, 14001 and 45001 certificates and read six governance policies without contacting sales. This makes supplier checks faster.
Built for search and measurement
All in One SEO generates titles, XML sitemaps and Organization, WebSite and BreadcrumbList structured data. Google Site Kit connects the site to Google's tools. LiteSpeed Cache keeps ready copies of pages so they load quickly.
More work
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