Global Turizm: A Bilingual WordPress Site for an Events Agency
Website build for Global Turizm, an Istanbul events and medical-congress agency that rebranded under the "Global for All" name. A bilingual Turkish/English WordPress site with a page per service line, a news section, KVKK and quality-policy pages, and a contact page with a form.
The challenge
One company, four service lines, a new umbrella brand
Global Turizm has organised corporate events and national and international medical congresses in Istanbul for more than two decades. In 2022 it grouped its work under a single "Global for All" brand covering events, congresses, digital solutions and creative work. The site had to present that new structure clearly, with each line of business getting its own page.
Turkish and international audiences
Congress clients and partners are often international, while much of the corporate event work is local. Every page needed a Turkish and an English version, linked to each other, rather than a partial translation.
Corporate and legal pages as well as marketing
As a Turkish company handling personal data, the agency also needed KVKK (personal data protection), quality-policy and memberships-and-certificates pages, plus a contact route that works on every page.
Our approach
Theme-based build on WordPress and WPBakery
We built the site on WordPress with a commercial theme (Bomby) and the WPBakery page builder, with Slider Revolution for the homepage hero. The agency's team can edit page content in the visual builder without touching code.
A page per service line
The "Fields of Activity" section has its own page for Events, Congress, Digital and Creative, each linked from the homepage and the footer. The homepage carries the company story, vision, mission and values, and a news block for company announcements.
Bilingual structure
Each Turkish page has an English counterpart under /en/, with a language switcher in the header and hreflang alternate links in the page head, so search engines can serve the right language version.
Contact everywhere, SEO basics in place
A Ninja Forms contact form with reCAPTCHA sits on the contact page, and a floating contact form is available on every page. Yoast SEO produces the XML sitemap, canonical tags, Open Graph tags and a WebPage/BreadcrumbList schema graph.
How we delivered
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1
Structure the rebrand
ContentMapped the Global for All umbrella into a homepage, four service-line pages, news and corporate pages.
Information architecture Service lines Corporate pages -
2
Theme and page builder setup
DevelopmentSet up WordPress with the Bomby theme, WPBakery and Slider Revolution so staff can edit pages visually.
WordPress WPBakery Slider Revolution -
3
Bilingual pages
ContentBuilt English counterparts for every Turkish page under /en/ with a header language switcher and hreflang links.
Turkish English hreflang -
4
Forms and SEO
IntegrationAdded Ninja Forms with reCAPTCHA, a floating contact form, and Yoast SEO for sitemaps, canonicals and schema.
Ninja Forms reCAPTCHA Yoast SEO -
5
Launch
LaunchPublished the site with KVKK, quality-policy and memberships pages alongside the marketing content.
KVKK Sitemap Go-live
Results
A single site for the Global for All brand
The rebrand, its four service lines and the founder's message are presented in one place, in both Turkish and English, with the address, phone number and email in the footer of every page.
Content the team can manage
News posts and service pages are standard WordPress content edited through the page builder. The site has been updated since launch, with the homepage last modified in December 2025.
Indexable and bilingual
The Yoast sitemap lists the Turkish and English versions of each page, and every page carries canonical and language-alternate links.
