Elle Watson: A Personal Brand Website for an Australian Businesswoman
A personal brand website for Elle Watson, an Australia-based businesswoman working across investment, marketing and environmental projects. We built the WordPress site in 2022 around a full-screen opening image, her business areas and her conservation work.
- Project
- Personal brand website
- Our role
- WordPress site build
- Platform
- WordPress
- Country
- Australia
- Year
- 2022
The challenge
Many roles, one name
Elle's work covers capital raising, marketing, creative direction and conservation. The site had to hold all of it without reading like a CV.
Our approach
A film-style theme, adapted
We built the site on WordPress with the Coppola theme. We changed it through a child theme (a safe copy that holds our changes) and used Elementor and Slider Revolution. The site uses the client's own fonts and logo. The ELLE. name sits in the centre, with the eight-item menu on both sides (Home, About, Business, Mission, News, Elle's World, Media, Contact).
Business areas and causes
The home page opens into two panels, Elle's World and Business. The client supplied large header images for six business areas (music, technology, finance, marketing, sustainability, humanitarian work) and for her conservation projects. There is also a newsletter sign-up.
How we delivered
From first brief to running in production
-
01
DesignTheme & brand setup
Adapted a film-style WordPress theme to the client's logo and typefaces.
Coppola child themeCustom fontsELLE. wordmark -
02
Home & sections
DevelopmentBuilt the home page panels and the section pages in Elementor.
ElementorSlider Revolution8-item menu -
03
Business areas & causes
ContentPlaced the client's images and copy for each business area and cause.
6 business areasConservation projectsNewsletter
Results
What is running today
Built from the client's material
The text came from her biography. The images and logos came from her own files. We set them all into one dark layout.
More work
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