BOS Global Logistics: A Bilingual Freight and Quote Request Site

Six services, each with different shipment details

BOS runs drayage (short-distance container trucking) within Florida, intermodal truck and rail, a third-party FTL and LTL brokerage, a 50,000 sq ft warehouse near the Port of Miami, and a furnished business center. Each service is priced from different information: container size, type and accessorials (extra services) for drayage, shipment details for FTL and LTL, office needs for the business center. One generic contact form would leave the sales team asking follow-up questions on every lead.

English and Spanish customers

Many of the company's shippers, carriers and staff in South Florida speak Spanish. So the site had to show the same content in English and Spanish, with a language switch in the header.

Sales, carriers and job applicants on one site

Besides shippers asking for rates, the site also had to take carrier and job enquiries and give visitors a brochure that covers all services.

Theme-based build on WordPress

We built the site on WordPress with the Massive Dynamic theme, changed through a child theme. WPBakery Page Builder handles the page layouts. Service pages share one structure (intro, capabilities, call to action) so the team can edit them without a developer.

One quote form per service

Each service has its own Get a Quote page built with WPForms. The drayage form asks for pick-up and drop-off locations, container size, type and quantity, and accessorials such as overweight, pre-pull, bonded or extra leg. The FTL, LTL, intermodal, warehouse and business center forms each ask for the details that service needs. Forms use reCAPTCHA to block spam.

Bilingual content with Polylang

Polylang runs the English and Spanish versions. There is a language switch in the header, and hreflang tags link the two home pages for search engines. The Spanish tree has its own pages for services, about, contact, careers, sitemap and privacy policy.

SEO basics and supporting pages

Yoast SEO produces the XML sitemap, Organization schema and Open Graph tags. The site also has About Us, Work With Us for carriers and applicants, a contact page where visitors pick the service they need, warehouse terms and conditions, a downloadable PDF brochure and a newsletter signup in the footer.