Bioden Gübre: A Bilingual Fertilizer Catalog on WordPress
Bioden Gübre makes organomineral fertilizer (a mix of organic and mineral nutrients) from compost. The compost is left over from a biogas power plant in Afyonkarahisar, part of the Metgün Group. We built its Turkish and English WordPress site. At its heart is a product catalog with a table of guaranteed content for each product, and registration documents to download.
- Project
- Manufacturer product catalog site
- Our role
- Website build
- Platform
- WordPress
- Country
- Türkiye
- Year
- 2023
The challenge
A technical product sold to farmers and dealers
Bioden Gübre is the fertilizer brand of Bioden Enerji. Bioden Enerji is a Metgün Group company that runs a biomass power plant in Başmakçı, Afyonkarahisar. The compost left over from making biogas is turned into solid organomineral fertilizer. Each product has a nutrient formula, such as 12-12-12+(12SO₃)+ME. Buyers compare products by those numbers.
Specs, certificates and two audiences
Each product has a lab analysis of its guaranteed content and an official registration document. Buyers want to check both. The company also wanted to explain the plant, its lab and its farming policies. This had to be in Turkish for the home market and in English for partners abroad.
Our approach
WooCommerce as a product catalog
We did not build each product page by hand. Instead, each fertilizer is a WooCommerce product (WooCommerce is the WordPress shop plugin) in one of three categories (NP, NPK and nitrogen). Every product page shows the guaranteed content in the same table, from organic matter and total nitrogen to pH and moisture. Related products are listed automatically. The same products also fill the homepage product slider and the category pages.
Documents where buyers look for them
Each product page links to its registration certificate as a PDF. The footer of every page has an e-catalog to download.
Theme and page builder
We built on the Solatec theme with a child theme and Elementor. This lets the team edit the company pages themselves: About, Organomineral Fertilizer, Agricultural Policies, Climate Change and Agriculture, and the R&D laboratory.
Two languages and KVKK compliance
Polylang runs the Turkish and English versions. Hreflang tags tell search engines which language each page is in. The contact page has a Contact Form 7 form, the factory address and a map. In the form, visitors pick a message type and must tick a privacy-notice box. The footer links to the KVKK documents on data processing and cookies, and the form people use to make requests about their data.
Screens
Inside Bioden Gübre
How we delivered
From first brief to running in production
-
01
DevelopmentTheme & builder setup
We set up the Solatec theme through a child theme with Elementor and reusable header and footer templates.
Child themeElementorTemplates -
02
Product catalog
DevelopmentWe set up every fertilizer as a WooCommerce product with a category, a guaranteed-content table and a registration PDF.
WooCommerceSpec tablesRegistration PDFs -
03
Corporate content
ContentWe loaded the About, organomineral fertilizer, agricultural policy and R&D laboratory pages.
AboutR&D labPolicies -
04
Languages & compliance
IntegrationWe added the English version with Polylang, plus the contact form, cookie consent and the KVKK document set.
PolylangContact Form 7KVKK docs -
05
Launch
LaunchWe launched the site on a LiteSpeed server with Yoast SEO handling titles, sitemaps and schema.
LiteSpeedYoast SEO
Results
What is running today
One catalog for every formula
The site is live with 13 products in three categories. Each has the same spec table, so a dealer can compare formulas side by side. The registration certificate is one click from the product page.
The company story in two languages
The Turkish and English homepages explain each step, from biogas plant to compost to fertilizer. They link to the lab, the agricultural policy pages and the plant's energy projects.
Content the team can extend
The team adds new formulas as products in the WordPress admin. They then show up in the catalog, the category pages and the homepage slider, with no new pages to build.
More work
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