Beril Ateş Shop: A WooCommerce Store for an Illustrator's Prints and Products
Online shop for Beril Ateş, an Istanbul-based artist, illustrator and designer. A WordPress and WooCommerce store that sells her prints, original artworks, pins, postcards and other products, along with workshop seats, from one catalogue.
- Project
- Artist e-commerce store
- Our role
- E-commerce build
- Platform
- WooCommerce
- Country
- Türkiye
- Year
- 2020
The challenge
Very different things in one shop
Beril Ateş sells signed posters, limited-edition prints, original artworks, pins, magnets, stickers, postcards and bags, and runs art workshops in her studio in Karaköy. A pin and an original framed artwork need different information, but both had to be easy to find and buy in the same store.
Stock matters
Limited editions and originals sell out. The shop had to show what is still available and mark what is gone, without the artist having to remove products by hand.
A shop that looks like her work
The store is part of the artist's brand. It needed her hand-drawn logo and plenty of space for the images, with the shop features staying out of the way.
Our approach
WooCommerce with a clear category tree
We built the store on WordPress and WooCommerce. Products sit in four top-level groups (Products, Prints, Artworks, Others) with sub-categories such as Pins, Postcards, Stickers, Booze Bags, Limited Editions and Posters, plus a separate Workshop category. The shop page has category tabs, filters and sorting by popularity, newness and price.
Product pages built for artwork
Each product page has a thumbnail gallery, the price, a short note on the piece, stock status, and tabs for the description, size and cargo details, with a page trail (breadcrumbs) and related products underneath. Sold-out items carry a "Sold-Out" badge.
Workshops sold like products
Workshop sessions are products with a date, time, place and capacity, so seats are booked and paid for through the same cart and checkout as the prints.
Legal pages for Turkish online sales
The footer links to the return and cancellation policy, distance sale contract, payment and delivery terms, and privacy policy, along with the payment logos and the artist's social accounts.
Screens
Inside Beril Ateş
How we delivered
From first brief to running in production
-
01
ContentCatalogue structure
Organised prints, artworks, products and workshops into a category tree with tabs, filters and sorting.
5 top categoriesSub-categoriesFilters & sorting -
02
Artist-led storefront
DesignDesigned a clean storefront around the artist's logo and images.
Hand-drawn logoHomepage sliderCategory cards -
03
WooCommerce build
DevelopmentBuilt product pages with galleries, stock status and detail tabs, and set up workshops as bookable products.
Product galleriesStock & sold-outWorkshop products -
04
Checkout & legal pages
LaunchAdded the policy pages and payment information required for online sales in Türkiye.
Distance sale contractReturn policyPayment terms
Results
What is running today
One catalogue for all of her work
The shop lists 68 products across Products, Prints, Artworks, Others and Workshop, from small pins to signed limited editions and original pieces.
Managed from WordPress
Products, prices and stock are handled in WooCommerce, and the pages are built with WPBakery Page Builder, so the homepage slider and category cards can be changed in a visual editor.
Shop, studio and story together
Next to the catalogue, the site has About, Contact, Collectibles and Workshop pages, so visitors can read about the artist, see her studio workshops and buy her work in one place.
More work
Other things we built and run
Mini Moca Sweden
Mini Moca Sweden makes soft leather shoes and slippers for babies and young children. We built its Swedish and English website on WordPress, with a product catalogue organised by collection, a size guide, care and delivery FAQs and pages for resellers and sustainability.
EMA Mühendislik
A new website design for EMA Mühendislik, a supplier of process equipment such as heat exchangers, pumps, valves and rupture discs. The work ran from an August 2023 design brief through revision rounds to the Turkish translation in early 2024.
RiderSticker
An online shop for custom motorcycle, off-road and bicycle name stickers, based in Istanbul. Built on Laravel and Livewire with a live sticker designer on the homepage, English and Turkish versions, team discount codes, and iyzico card checkout.
