appliedAI: A B2B Marketplace for AI and IoT Solutions
A B2B (business-to-business) platform where AI and IoT (connected devices) solution providers list their products. Businesses find them by technology, business function and industry. We built it in Laravel with vendor registration, product pages, browse-and-search pages and a live feed of new members.
- Project
- B2B solutions marketplace
- Our role
- Web app (Laravel)
- Platform
- Laravel
- Country
- Global
- Year
- 2021
The challenge
Two audiences on one platform
appliedAI had to work for two groups. AI solution providers want to show their products to potential customers. Businesses want an AI solution for their own industry and function. Each side needed its own way in.
A field that is hard to browse
AI products cover many technologies, from machine learning and computer vision to chatbots and RPA (software robots for repetitive tasks). They are sold into every industry. Visitors needed to narrow that down to the few products that fit their problem.
Content that grows by itself
The listings had to come from the vendors. The platform needed registration and product submission so providers could add and update their own products and company pages.
Our approach
Three ways to browse
We sorted the catalogue in three ways: AI technologies, business functions and industries. Each one has its own landing pages. The Discover section combines them in a search with product filters. So a visitor can go from "Manufacturing & Supply Chain" to a specific use case in a couple of clicks.
Vendor accounts and product pages
Providers register for free, create a company profile and add products with a description and the industries each one serves. Each product gets its own page, and new products and new members appear on the homepage.
Built in Laravel
The platform is a Laravel application with login and registration, the category and product pages, a contact page and a newsletter sign-up. It also has schema.org structured data, labels that help search engines read the pages.
Screens
Inside appliedAI
How we delivered
From first brief to running in production
-
01
ContentCategory design
Structured the catalogue around AI technologies, business functions and industries.
14 technologies8 functions16 industries -
02
Vendor accounts & listings
DevelopmentBuilt free vendor registration and self-service product listings in Laravel.
RegistrationCompany profilesProduct pages -
03
Discover & search
DevelopmentBuilt the Discover section and category pages so businesses can narrow down solutions.
Landing pagesProduct searchFilters -
04
Homepage feeds
LaunchAdded homepage feeds for new members and products, plus a newsletter sign-up.
Recent updatesNewly added productsNewsletter
Results
What is running today
A catalogue sorted three ways
The archived site from 2022 shows 14 AI technology categories, 8 business functions and 16 industries in the main menu. Each links to its own listing page.
A homepage that shows what is new
The homepage shows use cases by function and separate buttons for solution providers and for businesses. It also has a "Recent Updates" feed of companies that joined, and a "Newly Added Products" section.
Self-service for vendors
Registration was free and open to any AI solution provider. A "Register Your AI Solutions" path on the homepage let vendors add their own products.
More work
Other things we built and run
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Syntask is a Finnish startup that helps logistics teams make better decisions (decision intelligence). It needed its website to match a sharper position. We replaced an Elementor WordPress site with a Laravel build. It has pages for each buyer group and use case, the old blog moved over, a custom admin for posts and leads, and one clear next step for buyers.
Shadowban Checker
Shadowban Checker is our own product. Creators connect their TikTok account with TikTok's official login, and we read the numbers of their recent videos and return a 0 to 100 risk score with the warning signs we found. It runs as a web dashboard in 6 languages.
Estimonia
Estimonia is our own product. Upload photos of an antique, watch or piece of jewellery and get a USD value range, a confidence score and a written explanation. We built it and we run it. It has a Laravel 12 API that analyses photos with AI in the background, a web scanner and an auction house directory.
