ANCQA.EI9: A WooCommerce Store for an Istanbul Menswear Label
We built the original online store for ANCQA.EI9, a menswear label that opened its first store in Nişantaşı, Istanbul, in 2019. A WordPress and WooCommerce shop with five collections, size and colour swatches, a designer's blog and the legal pages Turkish online sales require. The brand has since moved to a different platform; this case study describes the store as it was saved in a web archive in December 2021.
- Project
- Fashion e-commerce store
- Our role
- WordPress site build
- Platform
- WordPress + WooCommerce
- Country
- Türkiye
- Year
- 2022
The challenge
A label told through collections
ANCQA.EI9 designs its menswear in themed collections, each with its own story. The store had to sell individual pieces while keeping the collections, and the designer behind them, at the front.
Clothing needs variants
Every coat, jacket and pair of trousers comes in several sizes and colours, so product pages had to make the right variant easy to pick and show when something is out of stock.
Selling online in Türkiye
An online store in Türkiye needs a distance sales contract, a preliminary information form, a KVKK notice (under Türkiye's data protection law), a cookie policy and clear delivery and return terms before it can take orders.
Our approach
WooCommerce on a fashion theme
We built the store on WordPress and WooCommerce with the Shop Isle Pro theme and WPBakery Page Builder. The homepage opens with a Slider Revolution banner for the current season and leads into best sellers, collections and the designer's picks.
Collections as product categories
Each of the five collections is a WooCommerce product category with its own page and story, listed under Koleksiyonlar in the main menu. Clickable swatches show sizes and colours on the product page, and a discount rules plugin runs campaign discounts.
Brand content next to the shop
A blog written by the designer, a "Ne Giydiğini Bil" page about fabric testing, and an about page sit next to the shop. The footer links to all the policy pages and an Instagram section points to the brand's account.
Screens
Inside ANCQA.EI9
How we delivered
From first brief to running in production
-
01
DesignStore structure & theme
Set up the store on a fashion theme with a homepage built around the season, best sellers and collections.
Shop Isle ProWPBakerySeason banner -
02
Collections & products
ContentSet up each collection as a product category and added size and colour variants to every piece.
5 collectionsVariation swatchesStock status -
03
Campaigns & policies
IntegrationAdded campaign discounts and the distance sales, information, privacy and returns pages.
Discount rules7 policy pagesKVKK -
04
Brand content & launch
LaunchAdded the designer blog, the fabric testing page and the Instagram section before launch.
Designer blogInstagramSearch
Results
What is running today
A complete store
The archived December 2021 homepage shows five collections, best seller and designer's pick product rows with variant options and stock status, a cart and product search.
Ready for Turkish e-commerce rules
Seven policy pages, from the distance sales contract to delivery and returns and a shopping guide, are linked from every page.
Content alongside commerce
Designer blog posts appear on the homepage, giving the label a voice beyond the product grid.
More work
Other things we built and run
Oksijen Events
Oksijen Events runs brand launches, dealer meetings, festivals and activations for companies like Hepsiburada, Borusan and Şişecam. We designed and built their Turkish-language WordPress site. It is built around a video showreel, an awards timeline and a set of event case pages.
RiderSticker
An online shop for custom motorcycle, off-road and bicycle name stickers, based in Istanbul. Built on Laravel and Livewire with a live sticker designer on the homepage, English and Turkish versions, team discount codes, and iyzico card checkout.
Snapper's Seafood
Design and build of the website for Snapper's Seafood, a Cajun and Creole seafood restaurant on Canal Street in New Orleans. A WordPress and Elementor site with an 11-section tabbed menu the staff can edit, reservation and private-event request forms, opening hours, and local-history content.
