Eriklabs: A Bilingual WordPress Site for an AI Testing Company
WordPress site for Eriklabs, an Istanbul software testing and quality assurance (QA) company based at the Yıldız Technical University Technopark. The site presents four own testing products, thirteen testing and consulting services and a resources section, in English and Turkish.
- Project
- Corporate B2B website
- Our role
- WordPress site build
- Platform
- WordPress
- Country
- Türkiye
- Year
- 2023
The challenge
Products and services in one story
Eriklabs sells two things: its own Smart product suite (SmartCase, SmartLoad, SmartCrowd and SmartFarm) and testing services from test automation to payment and e-commerce testing. The site had to explain both without burying either, and lead visitors to a demo or a consultation.
Two markets, two languages
The company works with clients in Türkiye and abroad. Every product, service and article had to exist in English and Turkish, with proper web addresses for each language, not machine translation added on top.
A technical audience
QA leads and engineering managers want specifics. Each service and product needed its own page with a clear structure, and the company needed a place for blog posts, case studies and e-books that people sign up to download.
Our approach
Theme-based build on WordPress
We built on WordPress with the Ekko theme, customised through a child theme, and laid the pages out with WPBakery Page Builder. A large drop-down menu groups the four products and thirteen services, and the homepage moves from the product suite to services, references, partners and a contact form.
English and Turkish with Polylang
Pages and posts are translated with Polylang, with hreflang tags for en and tr, which tell search engines the language of each page. Turkish pages sit under /tr/. The sitemap lists 72 pages across both languages.
Pages that lead to a conversation
Each product has a page with its own hero and demo request, and each service has a landing page under Testing Solutions. The homepage form, built with Contact Form 7, asks for company, role, company size and country, with a hidden honeypot field that catches spam bots. Cookiebot handles consent and Google Site Kit connects Search Console and Analytics.
Screens
Inside Eriklabs
How we delivered
From first brief to running in production
-
01
DesignSite structure
Organised products, testing services and consulting into one navigation and a homepage that leads to a demo.
Mega menu4 products13 services -
02
WordPress build
DevelopmentBuilt product, service and resource page templates on a customised theme the team can edit.
Ekko child themeWPBakerySlider Revolution -
03
Bilingual site
ContentSet up English and Turkish versions of every page and post with proper language tags.
Polylanghreflang/tr/ URLs -
04
Forms, consent & search
LaunchAdded lead forms with spam protection, cookie consent, sitemaps and analytics.
Contact Form 7CookiebotSitemaps
Results
What is running today
A full catalogue of products and services
The site has pages for 4 products and 13 services, plus About, Career, Contact, privacy, cookie and quality and information security policy pages, in both languages.
A resources hub
Resources holds case studies, a blog with posts in English and Turkish, and three e-books on e-commerce funnel leaks, performance under load and hidden QA risks.
Ready for search and AI
The site publishes XML sitemaps (lists of pages for search engines) for each content type, and llms.txt files for AI crawlers. The team can add pages and posts in the page builder without a developer.
More work
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