bebek.com: A Pregnancy and Parenting Content Portal for ebebek
bebek.com is ebebek's English content portal on pregnancy, baby, child and maternal health. We designed and built the site: a magazine-style home, week-by-week pregnancy guides, topic hubs and guide banners that lead readers to the ebebek shop.
- Project
- Content portal
- Our role
- Website design & build
- Platform
- Web
- Country
- United Kingdom
The challenge
A lot of advice, one calm place
Parents arrive with a single question, from getting pregnant to weaning a toddler. The portal had to organise a large library of articles so every reader finds their stage fast, and give the ebebek shop a natural place in the journey.
Our approach
Navigation by life stage
The main menu follows the parent's path: getting pregnant, pregnancy, giving birth, ages and stages, parenting, guides and reviews. A "Pregnancy Week by Week" strip sits right under the featured slider.
Magazine layout and guides
The home mixes a featured story slider, popular posts and topic blocks such as baby growth and development or baby feeding and breastfeeding. Illustrated guide banners (play and toys, breastfeeding) open dedicated guide sections, and a branded banner leads to the ebebek UK shop.
Screens
Inside bebek.com
How we delivered
From first brief to running in production
-
01
StructureLife-stage navigation
Organised the library around the parent's path.
Getting pregnantPregnancyAges & stages -
02
Magazine home
DesignA home that shows stories, stages and guides.
Featured sliderTopic blocksGuide banners -
03
Editorial site
BuildBuilt home blocks that fill from each category as editors publish.
CategoriesWeek by weekShop banner
Results
What is running today
A portal ready to grow
Editors publish articles into clear categories with tags, dates and featured images. Every topic block on the home then fills itself from those categories.
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